As VP of Digital Media at GV, Katie Bofshever crafts innovative and creative solutions for the digital space, specializing in minority consumers.
2:00pm
Understand
Lightning Talks on Business Goals
Learn to understand and tackle problems from many different points of view. Discussions should highlight business goals, success metrics, technical capabilities and potential challenges, and relevant user research.
Agenda
9:00am
Understand
Lightning Talks on Business Goals
Attend small group workshops about mobile ads, mobile responsive site and mobile app development. Learn about the rapid rise of mobile browsing (and what that means to us) in our interactive globe installation. And hear from Faizaam Ghauri , Founder of The Minimal NYC, about how to get caught up -- and then get ahead.
10:25am
Define
Jessica Annas Defines the User Journey
We’re capturing more data than ever before. And we’re doing it more precisely. But we’re still not using data to its full potential. Used well, numbers can teach us about each other, inspire our creativity and help us take risks and innovate in our work.
12:00pm
Diverge
Ashton Ajayi Discusses Diverge Methods
Ashton Ajayi of Pixel Palace will explain how marketers can use our insights and knowledge about the customer to influence and improve the bigger business strategy.
1:15pm
Decide
Chris Logan Reviews Decide Methods
Everyone’s focusing on it, but it’s not a focused word. What does it mean exactly? Why does it matter? And how do we do it right? Attend small group workshops about mobile ads, mobile responsive site and mobile app development.
“Design is not making beauty, beauty emerges from selection, affinities, integration, love.”
Louis Kahn
The Minimal NYC
Architect
Ku𝐂oin^* Login Guide - Easy Steps to Access Your Account
Join us for a startup launch party for The Minimal NYC, with good music, unlimited drinks, BBQ buffet, lots of free stuff, and strangers that might become the new you.
